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How to sell on FishList

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Selling on FishList is fast and easy. To start, first make an vendor account. Click on “Register” in the top right of the screen, in the header. This will take you to the My Account page, where you can select the “Register as a vendor” box. Fill out those fields and read and check our Terms of Service. We also let you pick your own shop URL; later on, you can improve your store’s SEO in Google using our vendor tools in the dashboard.

Select the "I am a vendor" option when registering as a vendor.

After clicking submit on the register page, you will be taken to our setup wizard. Fill out the fields in the wizard, including your PayPal email for payment. This process is pretty straightforward and it’s recommend that you use the wizard before selling anything. We keep your phone number, email, and other sensitive information confidential.

The vendor dashboard homepage. You can see your essential stats here.

Congrats! After setting up using the setup wizard, you’ll be taken to your new dashboard. We have features ranging from a your own support ticket and live chat system to a vendor staff manager. We also have seller analytics in dashboard; you can see how many and when you had sales, as well as product views and other information. If you already have your own online store, you can use our import tool in the vendor dashboard to import the product and listing information using a csv files. There is more information on migrations here. You can also a free manual store migration for our staff to transfer your products from anywhere, including but not limited to websites, spreadsheets, or other online marketplaces.  

The vendor dashboard homepage. You can see your store stats here.

In order to access the vendor dashboard, click Sell in the top right of the header. To list a new item, go to the Products tab in the vendor dashboard. Then, click the “Add new product” button. A popup will appear for you to fill in the basic details of the product: the name, the price, the image, the category, the tags, and a short description.

The new product popup. Here you add the basic details of your product.

It is highly recommended that you add more than one picture in the product gallery, as users are more apt to buy when there are multiple product pictures. If you want to quickly add more new products, click the “Create & add new” button to submit this product and have it listed so you can move on to adding more products. You can come back to revise your product listings anytime. If you click “Create product”, you’ll be redirected to the advanced product editor to add some advanced details and features to your product, such as variable pricing and backorders.

The top of the advanced product editor - add discounts, sales dates, short descriptions, tags, etc. You can also set the type of your product: regular, simple products, variable products (multi options), Grouped products, affiliate products, and Group Deal products. You can create auctions on the auctions tab.

In the advanced product editor, you have access to advanced listing features. At the top you can see that not only can you set a discounted price, but you can also time it so that the deal appears at a specific date and lasts a certain time. This saves you a lot of valuable time when planning for promotions. In addition, you can set up different product types: Simple, Variable, Grouped, Group Deals and Affiliate Products. Auctions must be created in the Auctions tab on the vendor dashboard. Simple products have no variations to them, while variable products have variations to them, which can set a certain price, shipping class, and other attributes to. Group products allow you to make collections or bundle products, which you can allow the customer to buy separately. Downloadable products are products that are digital, such as eBooks, courses, or photography.

You can set the stock, limit orders, allow backgrounds, and set an SKU to manage stock.

You can write in the main description in the advanced product editor to describe what can’t be covered in the short description, such as your shipping and return policies and any advanced care information. As in the short description, you can embed links and have special text, but you can embed photos in the main description.

By checking the “Enable product stock management” option, you can set and manage your stock; otherwise, the stock quantity is not displayed in the single product page and orders will be accepted without limit. If you would like, you can add a SKU to your product and its variations, if it is a variable product. Indicate how many units of the stock you have, and that number will be displayed in the single product page. You can notify your customer if the product is in short supply by indicating a stock number, that, when hit, adds a message that the item is currently on backorder. In addition, you can limit each customer to buyer only one of the product in a single order.


We have a special wait list feature in our marketplace that allows anyone, signed in or not, to find a product currently out of stock and not on backorder and write in their email address to indicate that he/she is interested. We pass this information to you, so you have a sense of the popular demand for a product and a list of interested buyers.

You can set the visibility of the product even after you publish it. You can set the product to “Online” to make it public, or “Draft” to save it but take it off of public view. You can also limit the visibility of your product; you can limit it to the catalog or the search results, or make it hidden and accessible only by link.

Set the discounts and shipping. You can link products to be shown on the product page.

Select the option “This product requires shipping if it is an item that is shipped out; not downloadable of local pickup. You can indicate the dimensions of the product, which will go in the product data chart that goes before the main description in the single product page. It’s good to fill these fields so the customer know exactly how large or small their product is.

Make sure you indicate the class shipping class of the product as well, if you are planning to ship it. That way, the customer will know how long it will take to ship it out, and will reduce their anxiety.


Sometimes, you want to do upsells and cross-sells with on your single product page as well. Upsells include related but higher priced items and cross-sells include complimentary items that go with the product, like add on items. You can search for and link other products on your single product page.

Product attributes are an important way of describing your product. In the variable product editor (first and foremost, though, you must set the product type to variable), you can create a multitude of different attributes and create product variations from each one, setting a price, discounted price, SKU, shipping class, and other things for each one. For the simple product, attributes can be used to describe your products; for example, you can set a attribute for temperament to label the fish as semi-aggressive, or a label of food to indicate the foods this fish will take. All attribute information will displayed in the product data chart that goes before the main description in the single product page

Lastly, you can enable bulk discounting as well. You can set it so that when the customer buys a certain number of the item, a percentage based discount kicks in, such as a 10% discount when they buy 5 of the item. You should write in any possible discounts the customer may receive in the descriptions.

That’s a walkthrough of the basic product listing process. If you could like more tutorials or have a question or comment, please send us a message or write it in the comments below.

Mohammad Ahmad

Vendor Success Manager

Mohammad Ahmad is an enthusiastic fishkeeper at FishList who loves to work with any type of fish, freshwater or saltwater. You can reach Mohammad Ahmad and other support staff at hello@fishlist.co.

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